brandkit_
see what others dont_
our core mission: providing unprecedented situational awareness through real-time intelligence aggregation
logo & identity
primary logo
use on white backgrounds, primary brand applications
favicon set
web icons, app icons, social media
color palette
primary
blue-500
#3b82f6
cyan-500
#06b6d4
neutral
white
#ffffff
gray-50
#f9fafb
gray-400
#9ca3af
text
gray-900
#111827
gray-600
#4b5563
gray-500
#6b7280
typography
font families
font-mono
primary font for ui elements, buttons, navigation, and technical content
font-sans
secondary font for headings and brand elements
text styles
heading large
text-3xl font-mono lowercase
heading medium
text-xl font-mono lowercase
body text
text-sm font-mono lowercase
design principles
brutalist minimalism
- • clean, functional design
- • no unnecessary decoration
- • focus on content and usability
- • bold, geometric shapes
lowercase aesthetic
- • all text in lowercase
- • underscores for emphasis
- • consistent monospace typography
- • technical, developer-friendly
usage guidelines
do's
- • use blue/cyan highlights sparingly
- • maintain white backgrounds
- • keep consistent spacing
- • use lowercase for all text
- • prioritize readability
don'ts
- • don't use uppercase text
- • avoid decorative fonts
- • don't overuse color
- • avoid complex gradients
- • don't compromise on clarity
